QUINTESSENCE NEWSPAPER

Quintessence Newspaper

Client

Self-Initiated

Let’s be honest: newspapers are vastly outdated (at least here in the United States). Taking this opportunity, I created a concept for a monthly newspaper of long-form content for female entrepreneurs and business leaders. But that wasn’t enough. I wanted the content for each month to be created around a theme of sorts. Using C.G. Jung’s 12 Archetypes, the types of content for each month literally spelled itself out for me. The 12 Archetype themes would be: Intellectual, Dreamer, Explorer, Empress, Creator, Altruist, Visionary, Warrior, Revolutionary, Romantic, Entertainer, and Every-Woman. The hard part with this project? Wishing it actually existed in real life, for myself and for every amazing female business leader.